April 16, 2024

Thrust Carbon

Technology that enables the world's most forward-thinking companies to offer green products and to operate sustainably with a mantra of 'effortlessly green'

OVERVIEW: Thrust Carbon builds technology that enables the world’s most forward-thinking companies to offer green products and to operate sustainably. Its mantra is ‘effortlessly green’. Thrust Carbon tools are designed to be effortless to deploy across an organisation. The software products can be used with no set-up and the API solutions have been built so developers can integrate within hours.

The business offers three core products:

  • Thrust Calculator, using hundreds of different data points to provide robust and defensible reporting. This can be integrated across the supply chain and generates visual impact reporting that can be white-labelled.
  • Thrust Engage, a suite of behavioural change tools that can create and measure department and personal carbon budgets. More importantly, these are tools that can deliver carbon policy messaging at point-of-sale and on-trip.
  • Thrust Offset, providing an independent platform to connect to any carbon offset scheme, presented in an engaging way to increase purchase. Options are given further credibility with the total transparent display of fees.

KEY FACTS: Founder: Mark Corbett
Launch date: Frankfurt, 2019
Experience: Serial entrepreneur and technologist
Geographic reach: Global 
Team: 30 years of travel and tech in founding team, plus UK government, supply chains, and SaaS

CREDENTIALS: Thrust Carbon analyses multiple data points to provide calculations across the entire travel spectrum, using the ICAO methodology, layering both aircraft model and class into the calculations and working to include SAF. Data points from the Cornell Institute and DEFRA are also analysed and updated frequently. The business recently launched the first sustainability tool in the SAP Concur App Centre.

PROPRIETARY PROPOSITION: Thrust Carbon’s proprietary calculators can be easily integrated via API or pre-built solutions and the visually impactful data suite can be white-labelled and can present data at multiple levels, including individual traveller.

TARGET MARKET: Thrust Carbon is targeted at all sustainable-minded businesses in the travel eco-system, dealing with both corporations and offering a reseller agreement for TMCs. Thrust Carbon also provides bespoke services to enterprise clients.

COMMERCIAL MODEL: The business operates a simple subscription-based model and offers an affordable API. Thrust Carbon are committed to a ‘freemium’ entry level for small business and this scales based on volume of records and bulk-discounted offsets are also offered.

BLACK BOX COMMENT: Mark’s energy is infectious, believing wholeheartedly in the company mantra of ‘effortlessly green.’ The effortless approach is truly delivered in the ease of integration and the simplicity of the product suite. The belief that carbon is generated by people not spreadsheets is a powerful one. Thrust Engage delivers on the all-important challenges of presenting credible emissions data at point-of-sale and delivering smart messaging on-trip.


By Paula Cullen at Black Box Partnerships