November 30, 2023

Thrust Carbon launches tool to measure event emissions

Thrust Carbon has launched a tool to help agencies more accurately measure the emissions generated by meeting and events and take steps to reduce their carbon footprint.

Called Thrust Events, the application has been specifically designed for M&E programs with 200 to 50,000-plus events. 

It relies on a blend of methodologies gathered from government sources worldwide, as well as major global event sponsors like the International Olympic Committee. 

Event managers can “quickly and easily” input venue, attendees, and transportation data to generate a white-label client-friendly emissions report. 

The tool has been in testing for six months with ATPI and another TMC.

Helen van Berkel, ATPI Global Head of Events, said: “At ATPI, we are constantly striving to provide our customers with the best possible travel and events solutions while enabling them also to reduce their impact on the environment. 

“Thrust Events is a valuable addition to our service offering, as it allows us to deliver seamless event experiences while minimising the carbon footprint. By partnering with Thrust Carbon, we are able to offer our customers sustainable travel and events options, which not only enhance their overall experience but also align with our commitment to corporate social responsibility.” 

Kit Aspen, co-founder of Thrust Carbon, added: “Unlike traditional methods that rely on spreadsheets, Thrust Events sets a new standard for sustainability in the M&E sector by offering a comprehensive and integrated approach that maximises the impact of sustainability efforts.”