The Business Travel Association (BTA) has confirmed the theme and two key speakers for its annual conference next month.
Taking place in Munich on September 8-10, the theme of the event will be ‘Let’s Get to Work’ and aims to break stereotypes about who travels and why, while demonstrating the economic value of business travel.
Simon French, Managing Director, Chief Economist and Head of Research at Panmure Liberum, will speak on the economic outlook, providing attendees with insights into the market landscape, key trends and future projections.
For nearly a decade, he has been an Economics Columnist for The Times and previously served at the Cabinet Office as Chief of Staff and Private Secretary. He brings unique expertise on how policy impacts business and the role of business travel in the broader context of UK competitiveness.
Stuart Clow, an offshore industry veteran, will bring first-hand experience of business travel, including trips to oil rigs in the North Sea and other remote locations, representing a less visible side of corporate travel
He will discuss why business travel is vital across sectors, drawing on his own experiences and providing real-world examples of how travel benefits all roles.
The event will include a keynote panel on the changing face of travel for work and the need for in-person work
The event also features six workshops led by industry experts, real case studies with practical solutions, interactive panels, and a range of wellness activities. Key topics include:
- The AI revolution panel: from reactive to predictive travel
- The future of mobility: Enterprise, Visa, and Cvent perspectives
- The next generation of voices shaping the industry: Generation BTA
Bev Fearis, Editor of The Business Travel Magazine, will join a panel discussion on Modernising the Story for Travelling for Work, designed to highlight the role that the media can play in helping to change the perception of business travel.
Registration closes on Monday September 1.
