TBR Global Chauffeuring has acquired EuroChauffeurs in a deal that will expand the company’s global reach and elevate the customer experience.
Offering a premium experience to its corporate, events and investor roadshow customers, the company says its first acquisition is just the beginning of its ambitious growth strategy.
For EuroChauffeurs customers, the acquisition means continued service from a team and brand they trust, now backed by the scale, infrastructure and innovative technologies of TBR.
EuroChauffeurs is a specialist resource providing chauffeur-driven transport throughout Europe, North America and other selected destinations.
Customers will benefit from TBR’s proprietary booking and operations technology, 24/7 customer service and access to its physical service centres across the globe.
Craig Chambers, CEO of TBR Global Chauffeuring, said: “The luxury chauffeur market is fragmented; there’s a need for consolidation. This deal supports the company’s bold growth strategy and brings additional capabilities to the group. It’s TBR’s first acquisition and is a milestone for the organisation. EuroChauffeurs is smaller but has a very similar customer base and premium nature, so it fits nicely with our existing customer profile.
“In the last five years there’s been a shift in terms of passenger safety, with the pandemic and some of our corporate clients wanting increased security. We have reacted to that with personalised service – really thinking about how drivers treat passengers. As demand for luxury travel continues to grow, there’s a desire for more hyper personalisation – that could be anything from setting the perfect temperature in a car to making sure we provide the client’s preferred brand of water.”
Graham McLeay, Founder and CEO of EuroChauffeurs, added: “Joining TBR Global Chauffeuring opens a new chapter for our clients and our people. TBR’s global infrastructure and investment in technology will allow us to offer even greater value to our clients while preserving the high standards they expect from us.”
