Take2Eton Group has expanded its leadership team with the appointment of Shelley Matthews in the newly-created role of Chief Commercial Officer.
She joins from CTM where she was Executive Vice President of Sales and prior to that spent six years as Head of UK Sales at ATPI.
Reporting to James Parkhouse, CEO, she will be responsible for Take2Eton Group’s overall sales and marketing strategy and will oversee the current sales, marketing and bid-writing teams to drive new business revenue, and build effective commercial partnerships.
Parkhouse said: “Shelley brings an extensive background in sales and marketing strategy and has a clear understanding of the importance of balancing commercial, interpersonal, and strategic efforts to consistently deliver exceptional results. This will be hugely beneficial to Take2Eton, as we focus on driving growth and elevating our position in the market in 2025 and beyond.”
Mathews added: “I’m thrilled to be joining Take2Eton as Chief Commercial Officer, where I will focus on shaping our go-to-market strategy, integrating sales, marketing, and commercial partnerships. Collaborating with both familiar and new colleagues, I am eager to embark on this exciting and promising journey together.”
