Take five: Trends in corporate accommodation programmes
Emma Stevenson, Director of Global Sales at HotelREZ Hotels & Resorts, reveals five key trends in corporate accommodation programmes
Flexible RFPs
We expect 2025 to be a buoyant RFP season with corporates returning to the office and back to travelling for business.
We’re already seeing more customers reaching out to secure both static and dynamic pricing, allowing for a flexible approach.
Typically, the trend is to offer as much in the rate proposal as possible, not just breakfast but incorporating other value-adds, such as Wi-Fi, VAT inclusive pricing, access to leisure facilities, F&B discounts and free or discounted parking.
For us it’s about fully understanding the RFP brief, to get under the surface of what’s important to both the TMC and the corporate, to help create an offer that truly demonstrates what our properties can do to work in partnership and create a win-win for everyone.
Sustainability shift
Sustainability continues to be a key topic within the accommodation sector and our properties are now stepping up a gear.
Corporates are typically looking to match their own organisation’s sustainability objectives and are seen to be moving more towards hotel partners who match their sustainability targets in reducing waste/food waste, single-use plastics and overall carbon emissions.
Our properties are taking positive action and many are able to showcase their approach to becoming more sustainable, and we encourage this across our HotelREZ Hotels and Resorts collection.
Demand fluctuations
The impact of fluctuating demand isn’t limited to air fares; it trickles into the costs of accommodation too, and it’s something HotelREZ and its partners are increasingly aware of. Some current examples of this would be the Taylor Swift effect, the Euros, and the Olympic Games in France.
Corporates are still travelling, but their rate availability is impacted when it comes to high demand events, with many properties closing out static corporate rates and switching to a dynamic offer instead.
Corporate travellers are still able to stay in their favourite properties but planning ahead is key in being able to secure a stay at a fair price that suits their budget. In some cases, lower availability means corporates have to travel further out to be able to reach their desired locations.
Blended travel
Blended travel, or bleisure, is still a growing trend and we are working with our hotels to build a strong offer for this market. Typically we see corporates extending their stays once their business is done to take advantage of being in a great destination and having a well-earned leisure break, which also brings wellbeing benefits.
We work with our properties to develop their content so that all the local key attractions and activities are fully displayed, whether it’s golf, spas or city break attractions, or activities that give travellers a more immersive experience in the location.
The key goal is to provide not just an enjoyable stay but something that’s authentic and memorable.of choice for this community.
Partnerships
Finally, HotelREZ is seeing that corporates are looking for more meaningful, long-term partnerships with their accommodation providers. It’s no longer about just negotiating corporate rates or discounts each year. It’s about sitting down together and identifying what organisations want to achieve from their programme and how to maintain and develop partnerships with value and purpose.




