TAG has officially launched a sports division, its seventh specialty division.
“Expanding into sport is a natural evolution for TAG,” said TAG Chief Executive Officer Jens Penny.
“While we have been working with sporting clients for years, it was time we made it official. This new division is dedicated to meeting the unique logistical needs of professional and amateur sports organisations, athletes and teams.”
Born into the world of entertainment in 1988, TAG is renowned for handling complex group movement logistics in high-pressure environments.
It says this made the transition into tackling sport travel a seamless one.
Justine Liddelow, Vice President of Entertainment Sales & Account Management, added: “Sport has always been about teamwork, ambition, and a genuine sense of dedication — values that are deeply embedded into our company DNA.
“With decades of experience orchestrating complex group movements, often across borders and under tight deadlines, we’re uniquely equipped to serve the dynamic world of sport.
“We understand the importance of thinking outside of the box, especially when it comes to handling frequent schedule changes, excess baggage and customised accommodations.”
