May 18, 2024

TAG changes hands

Entertainment and corporate travel specialist TAG has changed hands.

The TMC, which employs around 450 people and has 12 offices across the UK and Asia Pacific, has been sold by Apiary Capital to investment group ECI Partners. Apiary Capital has supported TAG since 2018.

Jens Penny, CEO TAG, described the move as a “fantastic milestone in our evolution”.

“With our entertainment and corporate clientele and the incredible TAG team, we are very confident that this partnership will deliver a host of new benefits and opportunities as we’re poised to elevate our standards even further, ensuring unparalleled service for our clients as we continue to shape the future of entertainment and high-end corporate travel management,” he added.

Mark Salter, Managing Partner at Apiary Capital, said: “We are incredibly proud to have been part of the amazing journey that TAG has been on since our investment in 2018. Jens and his team have done a fantastic job expanding TAG into new geographies and markets, more than doubling the size of the business on the way. We are delighted to pass the baton on to ECI who are the right partner to take the business forward and support it through its next phase of growth.”