Founded as Leeds Entertainment Travel in 1983 by Andy Leeds, the Los Angeles-based organisation currently looks after amore than 40 bands and artists, many of them original clients.
The combined businesses will trade as TAG Global Touring and will be managed from TAG’s Los Angeles office.
TAG’s Group Touring Director, Byron Carr says: “I have personally known Andy for five years, however admired and known of his reputation for many more.
“His 35 years of touring travel experience and passion for the business is second to none. Knowing all his clients and having worked with some over the years, I have experienced firsthand Andy’s dedicated 24/7 service levels and attention to detail for his clients.”
Andy Leeds adds: “We are looking forward to joining forces with TAG and believe that our businesses naturally complement one another.
“I feel this is a great match for both companies and look forward to my new role as Director of Entertainment Travel, as well as being part of TAG’s future growth.”
London-headquartered TAG, formerly known as The Appointment Group, operates five specialist divisions – corporate, touring, events, private travel and film and media – and recently opened a new office in Miami.