By Bev Fearis, published 17/06/20

Serviced apartment group Synergy has unveiled a nine-step pledge designed to restore confidence among corporate clients, business partners and guests.

SynergyCares aims to reinforce the duty of care policies and procedures for guests, corporate clients, and business partners while maintaining a safe work environment for staff.

Being rolled out across its accommodation in 85 countries, the pledge is based on public health recommendations from the Center for Disease Control (CDC), the European Centre for Disease Prevention and Control (ECDC), and the World Health Organization (WHO).

“SynergyCares is more than simply medical grade disinfectant, electrostatic sprayers, and a housekeeping PPE policy—it’s an enduring, holistic approach to caring for our guests, staff, environment, and a model for the industry as a whole,” said Synergy’s International President, Stephen Hanton.

The company said the initiative comes as new research showed over a third of travel buyers plan to increase their use of serviced accommodation as an alternative to hotels as a result of COVID-19.

“The needs of business travellers and corporate clients are changing as we emerge from the pandemic, and we believe that serviced apartments provide one of the safest accommodation options for travellers. Our SynergyCares initiative lays the groundwork for some of the strongest and most comprehensive safety and health standards in the marketplace,” added Hanton.

The pledge is based on nine safety and health commitments including sanitisation, guest safety, contactless arrivals, supply chain partners and duty of care.

Based in California, Synergy is a member of The Ascott Limited, an international lodging owner-operator in Singapore.