April 22, 2024

Snowfall buys tech start-up

Travel technology specialist Snowfall has announced the acquisition of tech start-up AmigoGo, a travel app that bills itself as a ‘pinterest for travel’ by enabling groups to plan and book trips collaboratively,

The acquisition will give Snowfall synergistic tech expertise and product innovation to enhance its Junction cloud-based B2B multimodal travel retailing and distribution ecosystem.

The integration of AmigoGo will enable Snowfall to build on the collaborative consumer-grade trip planning capabilities of its tech offering, which already includes TripBoards within the Junction One online booking tool.

An announcement said Snowfall “believes that self-servicing and the ability to plan, book and share travel plans as a group are crucial for delivering the digital experience that travellers expect, while driving adoption, productivity and cost-savings for travel managers and their TMC partners”.

Simon Arvidsson, Chief Growth Officer Snowfall, said: “We are always looking at ways that we can expand and enhance the Junction tech offering, whether that is organically, or by acquisition.

“We are also keen to embrace tech disruptors and entrepreneurs whose knowledge and tech solutions are a strong fit for our business. AmigoGo’s innovative group trip planning solution will further strengthen Junction’s technology ecosystem and we are excited to welcome Nick and Josh to our tech and innovation team.”

Nick Castrioty, CEO & Co-Founder of AmigoGo said: “Right from the start, we fell in love with Snowfall’s mission and share a similar vision for the future of the travel industry and a common philosophy in our approach to building technology for the next generation of travellers.”