May 18, 2024

Snowfall signs rail agreement

Global travel tech specialist Snowfall has signed a strategic agreement with Grupo GEA to provide European rail content to travel agents in Spain.

Titled Junction, the cloud-based open API global distribution system enables retailers to book multi-modal travel from multiple suppliers in a single booking and payment.

Snowfall will initially provide the consortium with universal access to European rail content via a direct API connection to Junction. 

Grupo GEA’s travel agency members will now be able to book and manage rail travel content from over 50 European rail operations for the first time.

Simon Arvidsson, Chief Growth Officer at Snowfall, said: We look forward to continuing to develop this partnership going forwards with opportunities to provide other forms of multimodal travel content to Grupo GEA travel agencies.”

Antonio Lara, Director of New Developments & Innovation at Grupo GEA, added“Rail travel provides essential connectivity within our core markets. Finding the right technology provider was crucial for us to meet our specific rail content needs. 

“We were highly impressed by their flexible and personal approach, which simplified the process of sourcing and delivering comprehensive and competitive European rail content. We are delighted to be able to provide this solution to our travel agency members and we look forward to realising even greater benefits as we integrate other multimodal travel verticals through Snowfall’s Junction technology.”