June 15, 2024

Snowfall expands in Australian market 

Snowfall has expanded into the Australia market with two key agreements.

It has signed up with global TMC Traveltrust, which launched operations in Australia earlier this year, as well as Gray Dawes Group’s recent Australian agency acquisition, MP Travel.

Snowfall will provide Junction One as a consumer-grade multi-modal booking solution to their corporate clients.

Snowfall’s Junction One next-gen digital booking and trip management tool offers a gateway for TMCs and corporates to provide business travellers and travel bookers with access to cross-vertical content, first-to-last mile traveller experience, and the traveller assistance and disruption management functionality.

Noah Meyerson, Global Managing Director Traveltrust, said: “With offices in the UK, USA, and now Australia, with Canada opening later this year, in Snowfall and their next-gen technology platform, Junction, we have found the ideal partner as we continue our global growth trajectory.”

Warren Dix, Chief Commercial Officer, Gray Dawes Group, added: “Delivering the right content to our customers is essential – and finding a technology partner that embraces the connections to our own content, via a next-gen user interface that meets the needs of  current and future travellers in our respective markets, provides a unique value proposition in the region, reducing leakage and enabling high adoption for our customers.”