SilverDoor has launched a consultancy business to provide bespoke, independent advice to help serviced accommodation and hospitality businesses maximise their output and performance.
Called Ariosi, the new brand and visual identity was unveiled at Silverdoor’s 2022 Partner Engagement Day on Monday in London.
The new venture will help businesses “develop capability, capacity and productivity through strategic consultancy, data and insights, and industry-specific training courses”.
Ariosi will be a separate business from SilverDoor sitting within the Habicus Group, which also owns luxury short-term rentals agent Domus Stay.
Ariosi will be led by new Chief Operations Officer, Joanna Cross, formerly Managing Director of Clarendon Apartments and Sales and Revenue Manager at Supercity Aparthotels.
Tracie Crombie will take up the role as Ariosi Head of Training. She spent 15 years with Dolphin Square while running a consultancy for hotels andserviced apartments.
Sacha Sandhar, former International Expansion Manager at SilverDoor and previously a Commercial Analyst at Thomson Reuters and Serco, joins Ariosi as Head of Insights.
Cross said: “We’re experiencing an unprecedented level of investor resilience, sector maturity, institutional appetite and a narrowing yield gap between hotels and serviced apartments. Serviced apartments are no longer the poor cousin.
“The continuing increase in market share represents a tremendous opportunity for operators to improve performance and profitability. We believe there’s value to the serviced apartment industry in creating a centralised hub of knowledge, resource and advice. That’s what we are here to do”
Group CEO Stuart Winstone added: “The group board and shareholders have long recognised the opportunity to harness intercompany opportunities, and the idea of a non-agency consultancy within our group is something we’ve been discussing for a long time.
“To combine the industry experience of Joanna and Tracie, with Sacha’s data and research background to lead this business is a truly formidable partnership and yet another jewel in the crown of our group of companies.”