The group’s collection includes lifestyle aparthotels and boutique serviced apartments, with plans to open properties in major cities including London, Dublin, Berlin and Lisbon, over the next five years.
Edyn will bring the business’ portfolio of hospitality brands – SACO, Locke, The Moorgate extended-stay serviced apartments in London and boutique aparthotel The Wittenberg in Amsterdam – together under a new group identity.
A portfolio of nine new properties under the Locke brand, comprising more than 1,500 aparthotel rooms across the UK and Europe, are all set to be open by 2022, in addition to the current 80,000 serviced apartment rooms within the SACO and global partner portfolio.
Chief Executive Officer, Stephen McCall explains: “As a group, we’ve always questioned traditional category conventions and actively sought out better ways to meet the needs of the modern traveller. These principles lie at the very heart of our business and the time is now right to bring our successful brands together under a bold new identity that reflects our vision to deliver soulful hospitality.”
“We’re on a journey of acceleration with the Locke brand and as well as the pipeline of nine new destinations, we’re constantly looking for new opportunities across pan-European gateway and hub cities.”
We aim to be the industry-leader in the lifestyle aparthotel category, and create unique, design-led properties that bring the modern traveller and dynamic local communities together in spaces where both residents and locals are free to be themselves,” he adds.