July 13, 2024

Sabre to roll out Lufthansa NDC offers

Sabre Corporation has rolled out New Distribution Capability (NDC) offers from Lufthansa Group airlines in Italy and expects to go global “in waves” in the first half of 2024.

Travel agencies in Italy can now register to Lufthansa Group’s NDC Partner Program to shop, book and service NDC content using the Sabre Offer and Order APIs, the agency booking solution, Sabre Red 360, and the online booking tool, GetThere.

It gives Sabre-connected agents access to NDC content with Austrian Airlines, Brussels Airlines, Lufthansa, SWISS and Air Dolomiti.

“This launch of Lufthansa Group’s NDC offers marks a highpoint of an intense, rewarding and collaborative effort,” said Kathy Morgan, Vice President, Product Management – Distribution Experiences, Sabre Travel Solutions. “

We are happy to partner with Lufthansa Group to make their innovative NDC content available to our community of travel agents, while ensuring a consistent distribution experience, regardless of channel.”

“This launch is a milestone for Sabre in Europe. It is the third activation of NDC content from EMEA in less than a month and we are only getting started,” said Sean McDonald, Vice President, EMEA, Sabre Travel Solutions.

“Now is the time for travel agencies to get ready and take advantage of a world where NDC and traditional content sit side by side – and we are ready to support them. We’ve integrated and normalised EDIFACT and NDC content so that it’s easy to compare and book the right option for your customers with easy processing by their mid and back-office systems.”