Sabre Corporation and International Airlines Group (IAG) have signed a multi-year distribution agreement to enhance digital retailing practices.
The agreement will allow Sabre-connected travel buyers and agencies to sell traditional EDIFACT content, as well as have “competitive” access to NDC offers from British Airways, Iberia, Aer Lingus and Vueling.
Additional Price Points and ancillaries will also be available.
The move underscores IAG’s strategy to embrace digital retailing practices and offer more opportunities for customers to access NDC content.
Colm Lacy, Chief Commercial Officer at British Airways, said: “Not only are we improving the experience of those customers who fly with us, but also the way we work with our valued travel agent and travel buyer partners. We understand how valuable retailing is to them, and IAG’s partnership with Sabre allows us to make a wide range of attractable offers available even further across the globe.”
Roshan Mendis, Chief Commercial Officer at Sabre Travel Solutions, added: “The travel industry is entering a new era of personalised retailing that will bring better experiences for travellers and new revenue opportunities for airlines and travel agencies. It’s fantastic to work with a strong, forward-thinking partner like IAG that is just as committed as we are to driving the industry forwards.”