Sabre-connected travel agencies can now access Air France and KLM’s exclusive promotions, continuous pricing and enhanced travel options.
This comes after the company added both airlines New Distribution Capability (NDC) content to its travel marketplace.
Agencies will benefit from seamless access to content via Sabre’s Offer and Order APIs, Sabre Red 360, Sabre Red Launchpad and a variety of online booking tools.
By unifying content sources, the move enables agencies to stay competitive in a rapidly evolving travel retail landscape.
NDC is a vital enabler of modern retailing, allowing airlines to create and distribute personalised offers that go beyond traditional static fare structures.
Sabre’s multi-source content approach integrates NDC alongside traditional options, making it easier for travel sellers to compare and book across different airline retail models.
Through the collaboration, Air France and KLM can now provide richer content and more attractive pricing in the indirect channel.
The activation is part of Sabre’s ongoing investment in expanding its NDC capabilities to support the entire travel ecosystem.
Roshan Mendis, EVP and Chief Commercial Officer of Sabre Travel Solutions said: “Air France and KLM’s NDC activation reflects the shift towards a modern, more flexible distribution environment. At Sabre, we are focused on enabling intelligent retailing through multi-source content, ensuring agencies can easily shop, book and service NDC alongside other content types. This collaboration reinforces our vision for a marketplace where airlines can distribute personalised offers at scale, while agencies remain at the forefront of delivering value to travellers.”
Angus Clarke, EVP and Chief Commercial Officer at Air France-KLM said: “Integrating our NDC content with Sabre marks a key milestone in our distribution strategy. This allows us to provide improved fares with continuous pricing, exclusive promotions, additional extra options and innovative offers such as Seat and Extra SAF Bundles. Travellers booking via Sabre-connected agencies benefit from superior choices, while our agency partners gain real-time access to our most competitive offers.”
