Increases in investment, corporate relocation demand, legislation and convergence of accommodation models are factors set to increase the serviced apartment sector’s global value to £183.58 billion by 2030, according to the newly published 2025 Global Serviced Apartment Industry Report (GSAIR).
Gen Z’s maturation and the accelerated application of AI are also identified as factors driving its evolution and growth
Travel Intelligence Network created GSAIR in partnership with Ariosi, who hosted industry representatives at Citadines in London to celebrate the report’s publication.
There was a presentation plus a panel discussion involving experts, including Tom Otley, Director of Oury Clark Sustainability; Trine Oestergaard Stafford, Managing Director of House of Fisher; Ben Davis, Real Estate Director at Saxbury; and Steve Lowy, CEO at AES and The Residence Apartments.
The report includes in-depth analysis and insight from industry experts, including buyers, operators and consultants. It predicts that the serviced apartment market within the UK will double in value to £6.52 billion by 2033, with a Compound Annual Growth Rate (CAGR) of 8.8%.
Corporate demand will continue to fuel serviced apartment growth through increased corporate relocation. Enquiries from companies looking to relocate staff to the UK were up 8% year-on-year in April 2025.
Anticipated travel market growth will fuel demand for more flexible, short-term accommodation offering residential amenities.
Investors targeting serviced apartments rose from 24% in 2024 to 27% in 2025, indicating intensified interest in the sector.
Additionally, the convergence of serviced apartments and co-living concepts is accelerating through blended projects and amenity sets in UK cities. More platform partnerships are expected in 2026.
Gen Z’s maturation is accelerating demand for digital-first serviced apartment experiences, characterised by the adoption of mobile apps and smart room integrations such as heating controls.
Artificial Intelligence (AI) is starting to impact the sector as data aggregation is expected to result in more personalised guest experiences. Operator brands are investing in generative AI (Gen-AI) to enhance the guest experience.
Regulatory changes will see a renewed focus on sustainability, while continuing geopolitical changes are increasing attention on risk management and traveller safety.
Alistair Murray, Chief Operating Officer at Ariosi, said: “2026 represents a critical inflection point for corporate travel managers, relocation specialists and the serviced apartment sector. Traditional accommodation, as well as wider corporate travel and relocation strategies, must evolve at pace to meet the demands of a transformed workforce and increased regulatory environment globally.”
“Whilst there is significant opportunity for growth, buoyed by an increased appetite for the sector from investors and corporate relocation demand, operators also need to sustain their own investment across technology, reporting and data to ensure they are ready to capture and fulfil that demand in the months to come,” added Murray.
