Maja Gedosev, JetBlue General Manager Europe

Tell us about the new JetBlue team in the UK and Ireland.

Following a successful summer season in the UK and Europe, we have added Mike Burton and Rachel Small as UK Account Managers, alongside Caitriona Toner and Francis McCabe.

Mike Burton brings extensive experience from his previous roles at British Airways and Travelport, while Rachel Small joins from MSC Cruises, Virgin Atlantic and Virgin Holidays. Both are highly regarded in the travel industry and bring valuable expertise to support JetBlue’s continued success in the UK market.

Caitriona will continue to oversee pan-European TMC partnerships and corporate relationships, while Francis will be looking after our key trade partners in Ireland and support the UK team in Scotland where we now fly seasonally to Edinburgh from both Boston and New York JFK.

I am extremely proud of the work the team is doing with amazing support from our transatlantic pricing manager Matt Baker, who continues to unlock revenue opportunities by working closely with the team and our key partners.

What have been JetBlue’s key achievements in the last year?

Looking back at 2025, I am very proud of the team’s achievements.

Firstly, and most importantly, we have continued to strengthen our team dynamic and teamwork by supporting each other cross-border.

Building on the success of our 2024 transatlantic network we continued to grow with the launch of seasonal Boston-Madrid and Boston-Edinburgh flights. Boston is one of our largest operations in the US and we offer fantastic connectivity from Boston to the rest of our domestic US, Caribbean and Latin American destinations.

We have introduced distribution through the GDS for EvenMore, our premium economy experience, so that agents are now able to book with ease a bundle of services including priority security and boarding, more legroom, reserved overhead bins, which in addition to free Wi-Fi, fresh food and drinks, create a premium experience for our customers.

We were nominated for awards at a number of key industry events and we managed to take home the Business Travel Partner of the Year – European Long-Haul Airline award at the Business Travel Awards for the second year in a row.

The judges praised our dynamic approach to corporate travel, combining affordability, premium service and sustainability initiatives to deliver real business impact. They highlighted our ability to redefine expectations in the corporate space, with fresh, commercially meaningful partnerships and a focus on loyalty, innovation and client collaboration.

What’s coming next?

I’m excited to share that we will be launching two new transatlantic routes in 2026.

In April, we will start flights from Boston to Barcelona. This will be a fantastic addition to the already successful Boston to Madrid flights. We will also be entering a completely new market for us – Italy – with seasonal flights from Boston to Milan. 

This is a testament to all the good work that everyone at JetBlue has been doing to make these routes successful and I am especially proud to see us come this far.

Also, our first JetBlue lounge will be opening at JFK Terminal 5 and this will be followed by a lounge opening in Boston in the first half of 2026. We are more than ready to welcome transatlantic customers!

Caitriona Toner, JetBlue Senior Sales Manager 

How do you work with the corporate market – travel managers and TMCs?

I am privileged to represent JetBlue and work closely with travel management companies and corporate travel managers across Europe and UK.

JetBlue is a small carrier in a competitive landscape, but we have a boutique carrier mindset. I am empowered with the flexibility to be creative and adapt a bespoke programme and action plan that is individual to meet our customer’s needs.

I have worked hard to become a Trusted Advisor, seeking to understand each customer’s goals and creating a mutual value for an effective partnership.

How do you cater specifically for the corporate market?

JetBlue offers special corporate discounts to contracted corporate customers. JetBlue’s loyalty programme, True Blue, includes benefits like points pooling, no black-out dates, four tiers of elite status (called Mosaic), and points which never expire.

JetBlue and United Airlines announced a partnership called ‘Blue Sky’ enabling members of each airline’s loyalty programme to earn and redeem miles on both carriers and access reciprocal elite benefits, including priority boarding, complimentary checked baggage and same-day flight changes.

What makes JetBlue stand apart from its competitors?

JetBlue was founded with the mission to “bring humanity back to air travel”, which is at the heart of the JetBlue experience. We don’t compromise quality over price. On the contrary, our strategy is a blend of both.

We are actively investing in premium products to attract higher-spending customers, while seeking to provide a better experience for all our customers, regardless of the fare they purchase.

The onboard experience includes spacious legroom, signature cocktails, unlimited snacks from the onboard pantry and farm-to-table fresh dining options, all served by our amazing crew members.

Entertainment is available at every seat and JetBlue was the first US carrier to offer complimentary, high-speed Fly-Fi (Wi-Fi).

How important is the corporate sector to JetBlue?

The corporate sector was always the cornerstone of our expansion across the Atlantic and today is more relevant than ever as we expand further.

JetBlue focuses on corporate needs, ensuring an affordable option is given to match every company policy, budget and traveller preference.

JetBlue provides a perfect fit whether the company is small, medium sized or large, and we are open for business and keen to engage to offer tailormade programme solutions across UK and Europe.

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