Priority Pass has introduced Priority Pass Private, a luxury full-service airport experience tailored for discerning and high-net-worth travellers.
It expedites private check-in, security and discreet boarding. It also provides access to VIP terminals and lounges, and seamless passage through the airport.
Priority Pass Private brings an experience typically reserved for private aviation to the most exclusive segment of commercial airline passengers. It will initially be available to businesses based in the Middle East and Europe as they travel to destinations around the world.
It is an invitation-only product for businesses looking to reward their most valued clients, including financial institutions, private banks and wealth management companies.
Available in more than 30 countries, Priority Pass Private is accessible at 76 airports, including Dubai, Paris, Los Angeles, Singapore, Zurich and Shanghai.
It incorporates a personalised Meet and Assist service for a smooth check-in with expedited security and immigration upon departure and arrival. When it’s time to board, an airside chauffeured transfer awaits for swift and discreet boarding.
Christopher Evans, CEO of Collinson International, which owns and operates Priority Pass, says: “In today’s evolving world of luxury travel, the most discerning and high-net-worth travellers expect more than a seamless airport experience; they value time, privacy and exclusivity. Priority Pass Private was created to meet this need, transforming time in transit into time well spent. We are proud to bring this vision to life, reimagining travel for the world’s most elite travellers.”
Chris Ross, Chief Brand Officer of Collinson International, adds: “Priority Pass Private is our most exclusive proposition to date, empowering financial institutions and other brands to enhance customer value, deepen engagement, and stand out through meaningful brand differentiation that drives measurable ROI.”
