July 13, 2024

Oakwood unveils new brand in China

By Bev Fearis, published 19/08/20

Oakwood has signed a strategic agreement to introduce up to 100 new properties across China.

It has teamed up with Country Garden Commercial and Culture Tourism Group to introduce a lifestyle serviced apartment brand, Oakwood Beluxs.

It plans to open properties in all of China’s top 50 cities by 2030, with the first phase focused on southern China.

“Being the pioneer of serviced apartments with over 50 years of hospitality expertise, Oakwood is committed to continuous innovation and evolution with a guest-first approach,” said Oakwood CEO Dean Schreiber.

“Since our debut in China 20 years ago, we have identified an opportunity to augment our brand portfolio with a product that serves the emergence of a new guest profile. We are honoured to have support from Country Garden Commercial and Culture Tourism Group in co-creating Oakwood Beluxs.”

Oakwood’s portfolio includes serviced apartment and hotel brands across Asia, Australia, the US and the UK.