OAG has acquired Infare, a provider of competitor air travel data, in a deal valuing the combined entity at over $500m.
Announcing the deal, OAG said bringing together existing data solutions with airfare data will help clients get a broader picture of supply and demand.
It said this would enable them to forecast resource, evaluate travel demand and competition, and build more complex and innovative models to drive revenue and profitable growth.
Through the acquisition, OAG now grows to over 300 employees globally across 10 offices.
Phil Callow, CEO of OAG, said: “The acquisition of Infare strengthens our ability to deliver consistent and accurate information across the wider supply and demand value chain.
“Together, we are enabling new and existing customers to thrive and innovate ahead of their counterparts.”
Both management teams will continue in the group and will retain a shareholding, with fresh backing provided by Vitruvian Partners.
