July 16, 2024

New marketing chief for FCM and Corporate Traveller

Scott Alboni is to take over as  Global Chief Marketing Officer for the FCM Travel and Corporate Traveller.

Alboni has been promoted into the role following six years as Senior Vice President of Marketing for FCM Travel globally.

He replaces Frits de Kok, who will “follow his passion” and become leader of the FCM Meetings & Events business in EMEA following its global expansion.

“My core focuses in the future will centre on driving new marketing innovation through our MarTech, helping to drive business insights through our innovative customer experiences programmes, and have more data-driven marketing strategies,” said Alboni.

“This will support our flagship brands with the next level of their growth and development as we continue to keep our famous blend of people and technology to ensure we are at the forefront of people’s, and the industry’s, minds.”

Flight Centre Travel Group Global Corporate CEO, Chris Galanty, paid tribute to de Kok.

“It’s a great pleasure that we were able to facilitate a pathway for Frits to follow his passion and I’m certain that the FCM M&E business in EMEA will be a roaring success under his stewardship,” he said.

“Our businesses are positioned strongly to continue their upward trajectory under the leadership of Scott – who already has so many impressive global achievements under his belt for FCM – and I’m sure his Brightness of Future promotion will see our businesses soar higher than ever.”