June 15, 2024

New green initiative from Millennium Hotels and Resorts 

Millennium Hotels and Resorts (MHR) is set to launch its first sustainability campaign this week.

Called #MillenniumGreenStay, the year-long initiative will present guests with an Eco-Friendly Practices Card at check-in. Waste sorting, reusing towels and conserving water are some of the sustainable activities listed.

MHR’s first global programme will raise awareness of ongoing property-specific green initiatives around the world.

Guests can share their green efforts on social media by tagging @millennium. They will receive 500 My Points (with the group’s loyalty programme) when they show their post to front desk staff.

Selected participating properties across the globe will take part in the campaign. 

Saurabh Prakash, Chief Commercial Officer at MHR, said: “We are taking steps to prioritise eco-conscious travel for our guests by making a concerted effort to understand the impact of their carbon footprint. 

“The brand hopes to inspire guests with initiatives like the #MillenniumGreenStay.”

millenniumhotels.com

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