May 20, 2024

New certification promotes responsible tourism

An e-Learning platform for responsible tourism education and training has launched to encourage travel professionals to become sustainability ‘experts’.

Aimed at both leisure and business travel agents, the ‘free to user’ platform serves as a singular hub for the global travel industry, highlighting organisations, destinations and travel brands committed to environmental stewardship, cultural responsibility, and eco-conscious practices.

The hub, curated by Equator Global, allows TMCs to attain a ‘Sustainability Expert’ certification by successfully completing a minimum of four courses from the 28 free courses featured.

The courses cover a wide spectrum of topics, including Costa Rica’s Pura Vida eco-tourism pledge, Switzerland’s ‘Swisstainable’ program, Finland’s Sustainable Travel objectives, and Etihad’s title as Environmental Airline of the Year.

Upon earning their ‘Sustainability Expert’ status, individuals will possess the knowledge and confidence needed to advocate and promote responsible destinations and suppliers to clients.

Ian Dockreay, CEO of Equator Global and Travel Uni, said: “For the first time, travel and tourism professionals worldwide can gain recognition as advocates for this crucial initiative for free. 

“With travellers increasingly prioritising sustainability in their travel decisions, it is imperative that those arranging their trips can provide informed and confident guidance.”