April 23, 2024

New aircraft marks Virgin’s 40th anniversary

Virgin Atlantic has marked its 40th anniversary with a new aircraft dedicated to Sir Richard Branson. 

Called Ruby Rebel, the Airbus A330neo will enter service from May. A new flying icon will pay homage to Sir Richard and the airline’s “rebellious spirit”.

The icon, whose features are inspired by Holly Branson, nods to Sir Richard’s career. Highlights include Virgin Records pin badges, a Tubular Bells charm bracelet, a Virgin Galactic rocket on the belt’s buckle and a Virgin Voyages anchor on the icon’s boot.

Another bracelet featuring the letters J, S and H represent Sir Richard’s wife Joan and his children Holly and Sam. The icon’s punk styling reflects the airline’s Vivienne Westwood uniform, too.

Ruby Rebel will be registered under G-VSRB.

Sir Richard Branson, Founder and President of Virgin Atlantic, said: “We worked out in 1984 all the things we could do differently, from our planes, our Clubhouses, our in-flight experience and most importantly our people.

“Now, 40 years later, that rebellious spirit lives on and will continue to drive us forward as we shake up the aviation industry for the next 40 years and beyond.”

Shai Weiss, CEO at Virgin Atlantic, added: “As we gear up to mark our Ruby anniversary in June, it’s an opportunity to look ahead to the next 40 years. 

“So much has changed, but the one thing that’s remained constant is our incredible people and their unique red spirit, the red thread that keeps us flying miles above the rest.”