June 13, 2024

Mövenpick to debut across China

Accor has made a new master franchise agreement with Sunmei Digital Intelligence Group to debut Mövenpick by Accor across China.

Together, Sunmei and Accor plan to open more than 400 Mövenpick by Accor smart technology hotels across China, representing more than 60,000 guest rooms.

Smart technology designed specifically for hotels will feature prominently, including room selection and booking; facial recognition for quick check-in and security access to guest rooms; as well as customised controls for energy-efficiency.

“We are thrilled to join forces with Sunmei Digital Intelligence Group, as our key strategic  partner to grow and expand the Mövenpick brand with fully smart and sustainable hotels throughout China,” said Gary Rosen, CEO, Accor Greater China.

“Together with Sunmei, we look forward to advancing the growth of Mövenpick, bolstering the exceptionally strong development momentum Accor is experiencing in the Chinese market.”