Following the launch of My Millennium, the hotel group has now enhanced its central reservation system to accept loyalty programme membership numbers from corporates booking through GDS-based systems.
MHR says the move will help grow its share of the corporate market.
“We have long-standing relationships with our travel management company (TMC) partners and we wanted to provide this enhancement as a step to further strengthen our partnership and grow the share of corporate business by awarding loyalty benefits through this channel,” says Saurabh Prakash, Group VP, Digital Marketing, Loyalty & Distribution.
Clive Harrington, Chief Commercial Officer at MHR, adds: “My Millennium was created with transparency, value and access in mind. This is an important message for both our individual leisure guests and our corporate bookers.
“We are proud to be enhancing the benefits for this valued group so soon after the launch of My Millennium, building on the programme’s initial success and ensuring all parties enjoy the best benefits in return for their loyalty.”