May 28, 2024

Midas Travel repositions brand and unveils new website

Midas Travel has launched a new website as part of a brand repositioning.

The TMC said its website,, now “provides a central hub for the latest news and insights, paves the way for future technology integrations, and delivers a seamless user experience across all devices”.

Its brand repositioning will have a particular focus on a “higher level of execution and personalisation offered to clients” with a mission of “making corporate travel better for everyone, and keeping business moving”.

Midas said its new logo embraces the heritage yellow and purple colours of the original Midas Travel brand but “looks towards the future with an extended colour palette of greys and blues; synonymous with positivity, trust, calm, wisdom and luxury”.

Its new company values are to “Move forwards, inspire others, drive change, achieve trust and succeed together’ with each one reflecting a letter in the Midas name.

Managing Director Dave Sullivan said: “We are a people business and always will be, but we felt it was time to embrace a digital strategy that would better reflect the premium level of business travel service we continue to deliver for our clients.”