June 14, 2024

Keynote speakers confirmed for Advantage conference

The Advantage Travel Partnership has confirmed two keynote speakers for its flagship conference taking place in Costa Mujeres, Mexico, in May.

Simon Ferguson, Senior Vice President at Modaxo, will share major IT trends impacting the global travel and business landscape and offer insights into how independent businesses can respond.

Modaxo is a global provider of technology to public and private transportation as well as aviation, powering transportation technologies for cities such as London (TfL), New York, Atlanta, Mumbai and Singapore.

Delegates will also hear about the achievements of adventurer, author, and motivational speaker Jamie McDonald, who defied the odds to beat a debilitating childhood condition and has broken two of the toughest endurance Guinness World Records on the planet.

He was first person in history to run the 5,000 miles from the Atlantic coast to the Pacific coast without the aid of a support crew, battling -40°C temperatures, and then completed a solo 5,500-mile cross country spanning run across America, coping with desolate +50C deserts, dodging rattlesnakes and mountain lions.

Being held on May 15-18, the conference will feature a three-day programme with dedicated business travel content.

This year, Advantage is also integrating its annual ITMC conference into its main conference.

ITMC is aimed at global independent TMCs and was held in Fort Lauderdale, Florida, last August, in partnership with Hickory Global Partners.