JTB Business Travel has launched a refreshed brand identity, unifying all business travel entities under its parent company JTB Corp.
As part of a global transformation, the rebrand connects over a century of trusted service with a bold new future in business travel management.
The new logo reflects JTB’s heritage and modern approach. An updated colour palette and modernised visuals will appear in the coming months, reflecting the next chapter of JTB Business Travel.
This comes alongside a new email address, brand messaging and domain name. The “s” in jtbbts.com signs a renewed focus on solutions – a key pillar in the company’s global service model.
The rollout will be phased throughout 2025, with initial updates going live in the coming months. A full reveal is planned around the Business Travel Show Europe (BTSE) in June.
Geert de Boo, Vice President of Global Business Travel at JTB USA, Inc, said: “We’re proud to connect 100-plus years of JTB history with a bold new vision for the future of business travel. Our refreshed brand identity reflects a new era – one that demands a balance of technology and service.
“Travellers today want intuitive, self-service options, but they also want the assurance of human support. Our clients shouldn’t have to choose between the two, and with JTB Business Travel, they don’t.
“From the legacy of JTB red to a new look that features a white JTB Business Travel mark on a turquoise gradient background, our brand will continue to symbolise reliability, global reach and effective solutions for managing business travel in a changing world.”
