Doing business
Gothenburg (Göteborg) is Sweden’s second city and one of the largest is Scandinavia. The waterside city is strategically positioned in a triangle between three capital cities: Oslo to the north, Stockholm to the northeast, and Copenhagen to the south. As such, it has historically been a major trading post and a big player in maritime industries. It was also the birthplace of Volvo in 1927 and the company still has its headquarters in the city. The city is also home to two universities, while manufacturing, finance, the arts and conferences are big contributors to the local economy.


Cool hotel
The Clarion Hotel Post ( opened in the city last year to great fanfare. Owned by an eccentric Norwegian billionaire, the 1920s former post office building now comprises 500 colourful guest rooms, a rooftop terrace and pool, the Skönhetsfabriken ‘Beauty Factory’ spa, Norda bar and grill, a Japanese restaurant and meeting and event facilities for up to 1,500 delegates.

Hip restaurant
Bhoga ( has made a name for itself since opening last summer. It’s a trendy, multi-awardwinning restaurant serving Scandinavian cuisine with an international touch. The waterfront Sjomagasinet ( is another popular option and has a Michelin star to its name.

Happening bar
There are spectacular panoramic views to be enjoyed from the Heaven 23 restaurant and cocktail bar ( If the sparkly stuff is the tipple of choice, then make for the Forssen & Oberg Champagne bar (www., or there’s waterfront views to be enjoyed from the Radisson Blu’s bar and terrace (

Getting there
British Airways flies from London Heathrow and Manchester to Gothenburg Landvetter, the city's main airport. SAS also flies here from London Heathrow, as does Norwegian from London Gatwick. Ryanair, meanwhile, flies to Gothenburg City airport – a similar distance from the city as Landvetter – from Edinburgh and London Stansted.

Getting downtown
Getting into the city is straightforward, with airport shuttle buses and taxis readily available at both airports. The journey between the city centre and Landvetter Airport is around 20 minutes.

The details
Sweden is in the Central European Time zone – that’s GMT +1hr. The currency is the Swedish krona: £1 = 10.1kr. See for information on visiting the city.

Must see sites
Stroll around Vallgraven (the moat) with its pedestrian streets filled with charming cafes, vintage shops and department stores with international brands and embrace the welcoming ambience of Gothenburg. If there’s time, take the tram to Saltholmen and jump on a ferry taking you out to the beautiful southern archipelago of Gothenburg.

Insiders tip
“Appointments must be made in advance, and punctuality is important in Sweden. In a business meeting Swedes do not generally waste time on too much small talk. In negotiations Swedes are direct and appreciate straightforward communication”