UNWTO unveils new campaign
By Bev Fearis, published 27/05/20
The World Tourism Organization (UNWTO) has joined forces with CNN International to launch a major new campaign designed to inspire people, including business travellers, to get ready to travel again.
As many destinations look to relax their travel restrictions, the pair have created a 60-second film under the campaign #TravelTomorrow to celebrate the unique power of tourism to inspire and bring people together.
The film, which covers different types of travel including adventure, culture and corporate travel, will be shown on CNN International and its social media, and will also be promoted on UNWTO’s own media channels.
UNWTO Secretary-General Zurab Pololikashvili said: “In these challenging times we must all play our part - staying home today, supporting the efforts of the global healthcare community in combating COVID19 - so that we can #TravelTomorrow. But this does not mean we should stop dreaming about the places we will one day travel to. I am excited by this new initiative created by CNN, a valued partner of the UNWTO, to keep the world connected to the people and places that wait for us when we can once again enjoy the gift of travel - a sector that will be critical to global economic recovery, unity and opportunity.”
CNN Worldwide Commercial President Rani Raad added: “Travel and tourism is by far one of the most affected sectors as a result of this pandemic. Our commitment to supporting this industry is based on our work over many years with the UNWTO, its members around the world and other travel and tourism destinations. It is important to share this responsible yet aspirational message with CNN’s global audience, reminding people that while many have to stay home today, to not stop dreaming about where they want to travel to tomorrow.”