Hilton launches Tempo brand for ‘modern achievers’
By Andy Hoskins, published 17/01/20
The Hilton hotels group has launched Tempo by Hilton, its 18th brand, targeting a “growing segment of modern achievers”.
The “elevated and approachable lifestyle brand” launches with 30 hotels under development – including properties in New York, Boston, Los Angeles, Nashville, San Diego, Washington DC, Houston and Atlanta – and a further 30 deals pending.
Hilton’s blueprint for Tempo properties includes reinvigorating and relaxing guestrooms with oversized bath suites, social spaces with art and design collections, flexible meeting rooms, fitness facilities, food and beverage offerings designed to “sustain energy and boost focus”, and complimentary Fuel coffee bars.
Tempo hotels will be built with sustainable practices in mind including food waste programmes, responsible seafood sourcing and full-size bathroom amenity dispensers.
“Through our research, we found that while our current upscale offerings have been incredibly successful at earning loyalty among specific guest segments, there was a rising demographic of ambitious and highly discerning travellers that weren’t engaging with the category,” said Jon Witter, Chief Customer Officer, Hilton.
“With Tempo by Hilton, we are able to reach these influential consumers through a new, elevated yet approachable class of hotels designed to surpass expectations of both customers and owners in truly meaningful ways.”
Other recent brand launches from Hilton include Motto, an affordable micro-hotel, and Signia, the group’s premier meetings and events brand.