Gray Dawes shows off new identity
By Andy Hoskins, published 29/11/19
The Gray Dawes Group has unveiled a new corporate identity to better communicate its specialist service offering.
Best known as a business travel management company, the new branding raises the profile of the group’s event management and luxury holiday divisions.
The three operations have each been rebranded with individual identities that sit within an overall company brand.
“This is far more than just a visual brand refresh,” says Suzanne Horner, CEO of Gray Dawes Group.
“We have been focussing on this project for nearly a full year, delving deeply into what it is we do as a business, why we do it and how we can continue to add significant value to our clients.”
She continues, “We have grown significantly over the past four years both organically and through acquisition and the time was certainly right to reassess our business proposition and identity.
“It was also important to our clients and us that we present a unified offering, bringing together all the different brands that make up the Gray Dawes Group into one, united organisation.
“We want to continue to stand out in an evolving yet crowded marketplace.”
John Cooper, Marketing Director at Square1 – Gray Dawes Group’s owned in-house marketing agency – who led the year long project, adds: “What we’ve created are specialist service offerings which each have their own tone, style and personality, relevant to their different audiences.”
As part of this announcement, Gray Dawes Group confirmed it will be retiring the Cambridge Business Travel, ctm Travel Management and INC. Travel Group names.
Giles Travel and Amber Road Travel, Gray Dawes’ most recent acquisitions, will continue to trade under their existing names for the short term.