BA & Emirates secure Superbrands status
By Andy Hoskins, published 11/04/2019
British Airways and Emirates were the only airlines named among the world’s biggest businesses in this year’s Superbrands survey.
The Superbrands 2019 survey saw British Airways achieve fifth place in the Consumer Superbrands category, with Lego taking the top spot.
Apple was second, Gillette third and Rolex fourth, with Coca-Cola, Andrex, MasterCard, Visa and Dyson completing the top ten.
BA went one better in the Business Superbrands category, taking fourth place, but was outshone by Emirates in third place. Apple took the title of strongest Business Superbrand and Microsoft was second.
“It’s our centenary year and we couldn’t be more proud to be flying the flag for Britain,” says Alex Cruz, British Airways’ Chairman and Chief Executive.
“We’re thrilled to be featured as one the top five Superbrands alongside some incredible global organisations.
“We’re investing more than £6.5billion to ensure British Airways offers a world-class service - but we’re never complacent and we will continue to strive to ensure we meet and surpass our customer and colleagues’ expectations.”
Superbrand status is awarded for quality, reliability and distinction by a combination of an expert council, and business executives or consumers voting on a comprehensive list of consumer and business-to-business brands, says the organisation.
Over 1,500 brands were included in both surveys and brands do not pay or apply to be considered.
The survey explores the history, development and achievements of some of the nation’s leading brands, showcasing why they are well-regarded and providing insights into each brand’s strategy and proposition.