Wilde Aparthotel, The Strand, London

THE HOTEL: Wilde Aparthotel London The Strand is the first of Staycity’s premium-brand properties and opened in March 2018. The 106- room building, located just off the Strand and less than five minutes' walk from Embankment and Charing Cross stations, offers a range of studios, superior studios and double rooms over its eight floors.



THE CHECK-IN: This was a first for me, with the check-in being done digitally. After asking for my name, reservation number and credit card payment I was notified of my room and a key was issued through the automated system. A member of staff was in the lobby and asked if I needed any help.

THE ROOM:My Wilde Studio felt very new. With solid oak flooring, it was tastefully decorated and complemented with a range of soft furnishings and accessories. Dominated by a king-size bed, the bedroom area at first seemed compact, but further investigation revealed numerous storage spaces, a pull-down table/desk, washbasin and 43-inch smart TV. The kitchenette had a fridge-freezer, twin hob, microwave, dishwasher, toaster, kettle and a Nespresso machine. There was touch control panels for the lighting, air conditioning, towel rails and blinds. The bathroom contained a rainfall shower and a range of toiletries was provided. There was also a hairdryer and ironing board in the bedroom. Tea, coffee, biscuits, milk and water were also offered. Wilde also provides a smartphone device for the guests to use during their stay. Guests can make free local and international calls, get unlimited internet access and order room service. All data is deleted from the phone on departure.

THE FACILITIES: While there was no restaurant in the building, room service was offered. An arrangement was also available to eat breakfast at the nearby Smith & Wollensky restaurant. There was complimentary wifi access throughout the property.

THE VERDICT: A great new product from Staycity – and the central London location was superb. The ease of check-in was great. The size of the studio apartment means it is probably best suited to shorter stays.

THE DETAILS: 11 Adam Street, London, WC2N 6AA. Nightly rates start from around £164 for a Wilde Studio. Tel: 0203 499 0748. See staycity.com

Reviewed by David Clare (2018)