Novotel Times Square, New York

THE HOTEL: Part of the Accor Hotels group, this property is in the heart of New York and is Novotel’s flagship property in the US.


THE CHECK-IN: First impressions are stylish and contemporary. The reception and main public area is open-plan urban chic, all on floor seven, with widespread use of funky lighting, digital displays and textured wall finishings in chain, steel and chrome.

THE ROOM: My room on the 23rd floor had fabulous views over Times Square and two comfy double beds. There was an in-room coffee machine, work area, LCD TV and refrigerator. The ensuite was modern and compact with shower and bath and the integral mirror lighting added a show-biz touch!

THE BUSINESS: There are two meetings rooms with capacity for 10 or 12 and meeting planners are available through the Le Club Accorhotels Meeting Planner scheme.Wifi is free and good throughout the hotel and the public areas and restaurant have plenty of seating for informal meetings too.

THE FACILITIES: Beyond the check-in desks, the open plan lounge leads to an eye-catching centre-piece bar and the Supernova Restaurant with impressive floor-to-ceiling windows - all hugged by an open-air terrace with great cityscape views.This area also includes six Apple desktops, digital games tables, TVs, two Playstations and complimentary photo booth all popular with guests and giving the space a high-tech, cutting-edge feel. There is also a fitness centre, an airline check-in centre with printers for boarding passes, and concierge service for tours and transfers.

THE VERDICT: Location, location, location! It’s a truism that certainly applies to this hotel which as well as being very well positioned for all the key sights, is well above the buzzing melee and well sound-proofed to ensure a good night’s rest. Breakfast in the restaurant with a fab view over Times Square sets guest up well before they hit the streets.Located just off Broadway on West 52nd Street, the hotel’s position puts you in heart of the NY action - overlooking the buzz and excitement of Broadway and neon-clad Times Square.

THE DETAILS: Novotel Times Square, 226, West 52nd St, New York, NY 10019, United States. Rates leads in at $199 + taxes a night for a double bedded room See:

Reviewed by Julie Baxter (2016)