July 25, 2024

Hyatt get social with new Caption brand

Hyatt Hotels has unveiled details of a new brand, Caption by Hyatt, which sits in the lifestyle select service category.

The brand has been designed to “create a location where guests feel comfortable striking up a conversation with someone new over a cup of coffee, a bite to eat or a drink at the end of the day”.

Hotels will feature a food and beverage experience that aims to be a “mash-up between a café, market and a bar, and social spaces designed to spark conversation between guests”.

Heather Geisler, Vice President of Global Brands, Hyatt, says: “By listening to our guests, we know that whether they are traveling alone or with a friend, they are looking to connect with others in an environment that is authentic and approachable.

“The Caption by Hyatt brand will invite guests and locals alike to hang out, enjoy a cocktail and catch up with a friend, new or old, in a space that is intended for them.”

Hyatt expects the brand to be a global growth driver domestically and internationally in “dense urban markets, emerging neighbourhoods and high foot traffic areas”.