Hyatt is set to introduce more than 35 hew hotels under its Hyatt Centric brand worldwide by the end of 2028.
This planned expansion will bolster the brand’s portfolio by 50% and will mean there will be over 100 Hyatt Centric hotels globally by 2029.
The next three years are expected to see substantial regional growth in Asia Pacific, increasing the brand’s footprint in the region by over 75%, with several new hotels opening across the Americas, Europe and the Middle East.
Hyatt Centric is billed as “a global portfolio of vibrant hotels with culturally immersive experiences and spaces”. In the UK the brand is represented by the Hyatt Centric Cambridge, a sustainable and upscale hotel in the Eddington district of the city.
“As part of our strategic brand realignment and bringing more focused expertise and support to five distinct brand portfolios, the Hyatt Centric brand serves as a fantastic addition to our Classics Portfolio, a group of captivating brands offering timeless style and unrivalled care in the world’s most-travelled places,” says Emily Wright, Vice President, Global Brand Leader for Hyatt’s Classics & Essentials Portfolios.
“The brand’s recent growth, including openings and planned developments, meets the rising demand from guests and members, especially Millennial and Gen Z travellers, for more contemporary accommodations with playful details, sophisticated furnishings and socially-connected spaces.”
In 2024, the brand saw unprecedented growth, with hotel openings in cities including Cairo, Shanghai and San José in Costa Rica.
In Europe, Hyatt Centric Reims is due to open this year a short distance from the Notre Dame Cathedral in Paris.
Hyatt Centric Altstadt Hamburg is expected to open in 2026, marking the first Hyatt Centric branded hotel in Germany.
Hyatt Centric Reykjavik will debut as the first Hyatt branded hotel in Iceland in 2026 and will be situated on the main street of the capital city with a rooftop bar overlooking the city.
In the Middle East, Hyatt Centric Madinah KEC is set to open in 2028 and will be the brand’s first in the Kingdom of Saudi Arabia.
