February 25, 2021

HBAA steps up member support

HBAA, the trade association for the hotel booking agency, apartment and venue community, has made several new senior appointments - a move it says will enable it to provide the services and support that its members need in the current difficult environment.

Comms agency All Bright, led by Debra Nightingale, has been appointed to develop and manage marketing communications and social media through Covid-19 and Recovery.

Leigh Cowlishaw, Managing Partner, Blackbox Partnerships and Winning Edges, and past HBAA chair has moved to a Non- Executive Board Director role, Sian Sayward, Head of Commercial Partnerships & Projects, Inntel and Des McLaughlin, Managing Director, Meet Events have also joined as additional board members to further strengthen the leadership of the association.

HBAA says the moves will enable the association to focus on engagement with agencies and venue members and to communicate effectively with them on key elements such as the evolution of the association’s code of practice, providing governance and aiding the recovery of the industry.

Among the initiatives that the association is arranging and running for members are business webinars on topics including cashflow management and business rates as well on business recovery. Mental health webinars are also in place. It will also lead Chat forums for members to share concerns and ideas.

Angie Mason, Chair, Absolute Corporate Events, HBAA Treasurer commented: “The HBAA board reviewed our current capacity as an Association and quickly agreed we need to strengthen our resources to support our membership at such a critical time, and also to provide guidance for our members and the industry recovery.

“We want HBAA and its members to be #HBAAFutureFit. The knowledge, experience and skills that Leigh and Debra and her team bring will enable us to achieve this quickly and highly effectively. We have already started to see the positive impact of these appointments, with our increased exposure, feedback from across the industry and in new applications for agency membership,” she said.

HBAA board has also extended membership fees by three months until the end of 2020.

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