April 18, 2024

HBAA relaunches ‘Meet Safe, Meet Smart’ campaign

HBAA has relaunched its ‘Meet Safe, Meet Smart’ campaign to encourage meeting planners to get booking again.

As rules relax in the UK this week, HBAA Consultant Executive Director Juliet Price admitted there is still a lack of confidence among planners when it comes to committing to live meetings and events.

The ‘Meet Safe, Meet Smart’ campaign will showcase Covid safety measures implemented by hotels and venues, alongside flexible contractual terms and conditions.

The association has also set up a member action group to help increase consumer confidence and kick-start the sector.

“This campaign is to provide assurances and outline how HBAA venue members provide safe and smart establishments to deliver experiences and ensure we continue on the road to recovery,” said Price.

“‘Meet Safe, Meet Smart’ aims to deliver on both fronts and drive confidence while demonstrating why people want to meet – and should meet – shoulder to shoulder – in line with the prescribed measures.”