July 25, 2024

Grapevine partners with US-based hotel sourcing specialist

AI technology company, Grapevine, has signed a strategic partnership with BTP Automation, a specialist in SaaS, real-time data-driven hotel sourcing solutions.

An announcement said the deal leverages both companies’ strengths in TMC partnerships to “help drive hotel compliance visibility and actions resulting in a comprehensive set of features to support a customer’s hotel programme”.

“Grapevine is delighted to partner with BTP Automation to leverage our autonomous technologies and networks to add value to all stakeholders in travel. BTP has a fantastic team and product, and we’re always keen to work alongside complementary businesses with aligned missions,” said Grapevine Founder & CEO, Jack Dow.

BTP Automation CEO, Bruce Yoxsimer, added: “Jack and his team at Grapevine are leading the way in AI integration for the corporate TMC. BTP is extremely pleased to call Grapevine a partner as we collaborate to increase value to TMCs, corporate travellers, and suppliers. This is going to be an exciting year in corporate travel innovation.”

Grapevine’s AI engine, Marvin, integrates with TMC data sources, identifies booking opportunities, and targets travellers with ‘right time, right channel’ personalised and bookable recommendations throughout their trip.

BTP Automation already partners with Thrust Carbon and Sharecare to help corporate travel buyers procure their preferred hotels based on key sustainability and duty of care factors,