The GBTA Foundation has launched SAF Corporate Connect, a learning and collaboration hub designed to help travel buyers get to grips with SAF purchasing options and integration strategies.
It has been developed with support from the GBTA Sustainability Partners and aims to break down barriers to SAF adoption.
As well as the guidance, it will keep buyers up to date on SAF developments and will serve as a forum for peer exchange, knowledge sharing and industry engagement.
“Successfully implementing SAF at scale is a shared investment across the industry,” said Delphine Millot, Senior Vice President, Advocacy and Sustainability, GBTA and Managing Director at the GBTA Foundation.
“When it comes to the complex world of SAF, corporate travel managers need practical tools to build strong business cases and engage internal stakeholders. SAF Corporate Connect will help companies and industry professionals understand the SAF market, engage suppliers, and communicate progress with credibility.”
According to a challenge set by the GBTA Foundation last year, only 12% of 241 participating companies reported purchasing SAF certificates.
In other studies, travel global managers cite limited budgets, lack of awareness or understanding, and perceived complexity of the purchasing process as key barriers.
Alice Ashpitel, Head of Sustainability at Mercedes-AMG PETRONAS F1 Team, said, “Collaboration is essential. By sharing knowledge and experiences, organisations can accelerate their SAF journeys together. Too many businesses hold back due to uncertainty ─ but starting small is not only possible, it’s one of the most powerful ways to build confidence, test solutions and scale impact over time.”
The GBTA has been calling for clearer reporting standards around SAF purchased via book-and-claim models.
