Focus Travel Partnership has signed a strategic partnership with Front to bring an AI driven, omnichannel communication platform to its TMC partners.
The rollout will start in the third quarter of 2025.
Front is an AI-powered communication platform trusted by over 100 TMCs to streamline traveller and supplier operations.
It can help to update itineraries, handle cancellations or manage VIP travellers.
Tony Edge, Business Solutions Manager at Focus Travel Partnership, said: “Partnering with Front aligns with our technology strategy perfectly. The cutting-edge platform unlocks so much potential for our partners in driving efficiencies within their workflow.
“After thoroughly reviewing Front, the Focus Innovation Group concluded that the innovative platform would go a long way in supporting TMCs in delivering a seamless customer service experience across numerous capacities.”
Focus Travel Partnership represents 50 TMC Partners with a total turnover of over £1.3 billion.
