May 18, 2024

New York-based agency joins Advantage

First in Service Travel (F1S) has joined The Advantage Travel Partnership ahead of its first UK office opening in April.

The consortium was chosen to support F1S with operations in the UK.

Based in New York, the travel experience company caters to clients across corporate, entertainment, events and leisure. F1S also has offices in Los Angeles, Miami, Bogota, Toronto and Madrid.

The UK office will be based in London’s Covent Garden and led by Managing Director UK and Europe Barry Whittaker.

Whittaker will offer client services and support independent travel advisors. With 50 years of experience, he has worked for Abercrombie & Kent, Tzell UK and Global Travel Collection.

Whittaker said: “Although First in Service Travel has been established in the US for over 30 years and Spain for three years, coming to the UK is just like starting again, from the beginning.

“This is why we chose to join The Advantage Travel Partnership. The team at Advantage are industry professionals who engage specialists from each area of our industry so that we can be sure that whatever questions or concerns we may have as a startup business in the UK, our colleagues at Advantage are there to support us.”

Guy Snelgar, outgoing Global Business Travel Director of The Advantage Travel Partnership, added: “We’re pleased to announce the new partnership with First in Service Travel as they enter the UK market for the first time. 

“With a well-established reputation of providing excellent service in the North American market, it is an exciting development and opportunity to work together as they further expand in Europe. We’re looking forward to working closely with Barry and his team moving forward and assisting them with a successful launch in the UK.”;