FCM Travel’s MICE division has acquired fresh, a global brand experience agency, and described the deal as a “milestone moment” that is pivotal in its “evolution, growth and vision for the future”.
The acquisition will quadruple FCM M&E’s UK-based team to nearly 100 and add two new hubs in Manchester and Edinburgh alongside its existing London base.
“This is a game-changing moment for FCM M&E and our clients across EMEA,” said Frits de Kok, Head of Meetings & Events, EMEA.
“We have experienced a 50% increase in business year-on-year from 2025 to 2026, demonstrating strong market demand.
“The fresh acquisition doesn’t just expand our footprint to fulfil the trend for in-person events; it fundamentally transforms what we can deliver for customers. We now have world-class creative business, brand experience expertise, and full-scale production capabilities under one roof.
“There’s a high level of alignment and drive across the combined group. We now have the talent, the tools, and the scale to own the entire event journey from that first strategic conversation right through to standing ovation moments that attendees talk about for years.”
Fresh is behind the brand experiences of several blue-chip organisations, including Visa, Vodafone, M&S, Currys, Siemens, Hyundai, Co-op and Samsung.
Lee Harris, CEO, fresh, added: “Our combined capabilities will work in unison to remove the friction between planning and creation, all underpinned by leading, innovative technology.
“The integration allows us to provide a premium, scalable service that delivers visibility, the wow factor, and most importantly strong ROI.”
