June 15, 2024

FairFly rebrands to reflect product expansion

Business travel insights platform, FairFly, has relaunched as Oversee as it gears up to announce new partnerships and products.

Through its price assurance solutions, travel data analytics, AI-driven automation and expertise, it promises to generate savings and business intelligence for corporates and TMCs.

“As we constantly expanded our platform to address companies’ broader business travel requirements, we wanted a new name and look to communicate our broader vision and new capabilities effectively,” said Aviel Siman-Tov, co-founder and CEO.

“Oversee indicates how we build the future of travel spend optimisation while staying true to our roots. We have a long-standing reputation in the industry for independently serving customers directly or via TMC partnerships.  

“In this sense, the rebranding also highlights our extended relationships with travel agencies, TMCs, and OTAs and the tailored offering for our partners.

“We are rebranding strategically and in preparation for soon-to-be-announced new exciting partnerships, along with a range of innovative products.”

The news comes within days of a change of ownership at rival TRIPBAM.