June 13, 2024

Eurostar rolls out new brand accessories

Eurostar has unveiled additions to its employees’ uniforms following the launch of its new brand, website, app and loyalty programme.

Last autumn, the newly-merged Eurostar and Thalys, now called Eurostar, launched a new joint brand backed by a major advertising campaign.

The uniform accessories are the first step for Eurostar staff to display the colours of the brand’s new identity before wearing new joint uniforms, which are expected to be ready for 2025.  

In addition to updated lanyards and name badges, Eurostar’s 2,100 uniformed staff members will now also receive ties and neckerchiefs in the brand’s fresh colours — navy and plum — with the new logo.

Designed to be unisex, Eurostar’s intent is to harmonise the uniform style among colleagues and enhance their visibility across all stations, aligning with the new slogan ‘Together we go further’.

The development of these new accessories involved close collaboration with around 80 Eurostar ambassadors, representing diverse teams across Eurostar stations in Brussels, Paris, Lille, Amsterdam, Rotterdam and London.

To minimise the carbon footprint, the neckerchiefs were crafted in France and the ties were produced in Italy.

As part of a recycling initiative, Eurostar has worked with a fashion school in London by donating old scarves for students to use in their projects to design new outfits.